Learn about Simplexity Thinking System

Faced with the need to become globally competitive and navigate complexity in a more uncertain environment, many leaders seek to innovate without structured methods, skills or tools. This has now changed with Simplexity Thinking System (STS), a proven human-centric methodology for innovative thinking, problem solving, strategic planning, continuous improvement and change management. It was developed by Dr Min Basadur, Founder of Basadur Applied Innovation, a world leader in Applied Innovation and holder of three US patents.

STS helps organisations revolutionise the way people think and work together by simplifying the “complex” organisational issues and opening their minds to new possibilities and options. This in turn helps people multiply their productivity and strengthens trust, collaboration and ownership amongst them. STS has been taken up by organisations including McKinsey & Co, Microsoft, IBM, Pfizer, P&G, PepsiCo, BASF, John Deere and several family owned businesses, start-ups, and not-for-profits.

The Innovation Profile , a key element of STS and an online inventory, helps people understand their preferred thinking styles and enhances empathy, insight and collaboration amongst teams so they innovate effectively and sustainably.


Simplexity Thinking System encompasses the entire process of innovation

Your Team
+ Simplexity Thinking Process  
+ Process Skills & Tools
+ Innovation profile
= Innovative results for
   your organization

Organizations thrive when innovation processes are integrated into all aspects of their business

Jump Curve integrates the Simplexity process of problem solving into the fabric of an organization. They provide a clear process for problem solving, a metric to create balanced teams and they ensure that individuals understand their innovation styles and have the tools they need to tackle any kind of problem.

The Simplexity Thinking Process is applied across…




Teams are best equipped to problem solve when they have a diverse mix of innovation styles and understand how their colleagues think

Are your teams are optimized for innovation success? A well-balanced team will feel empowered throughout the problem solving process. Understanding team composition will help you identify areas to focus on while problem solving. It will also make team members more respectful of each others’ innovation styles.


The Simplexity Thinking Process

Min Basadur realised that to effectively solve a problem, he first needed to properly identify and define the problem without existing bias. He developed the 8-step Simplexity Thinking Process as a result. This breaks down the process of solving a problem into 3 overarching steps and 8 detailed ones.

Problem Formulation | Solution Formulation | Solution Implementation

The Simplexity Thinking Process guides you through the 8 step process that asks “How might we” from problem finding to action.

Skills & Tools make the Simplexity Thinking System (STS) accessible for everyone

Everyone can innovate with STS. No matter what your innovation style is, Skills and Tools help you get the most out of every stage of the process. As you move through the workshops, you’ll find that SImplexity’s systematic approach will make you an Innovation Master in no time!

Individuals can understand their innovation style and its corresponding creative potential

When you have the tools to problem solve you’ll be inspired to innovate. You can apply your innovation style effectively to the problem solving process. Most importantly, you can use tools to navigate the parts of the process that don’t suit your innovation style. You can be an Innovation Master

Applying the Simplexity Thinking Process to Design Thinking

The Design Thinking process and STS are entirely complimentary. Many of the tools used in Design Thinking are easily integrated into the Simplexity Thinking Process. STS helps build cognitively diverse teams and is the backbone of Design Thinking.

Contact us to find out how we can help your organization innovate today!

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